Green Seed offers valuable services for sales management and marketing support.

We provide a turn-key approach to help you establish on-shelf retail presence and develop effective marketing strategies to build your brand awareness and stimulate trial. We can work alongside your sales and marketing team as advisors. Or, if you’re just starting out or new to the US, you can outsource your sales needs to our national sales team. When you’re ready to build your own in-house team we can assist with organization design and recruitment, then help transition sales and marketing responsibility back to your staff.

Before Launch

  • Opportunity assessment
  • Category and competitive analysis
  • Product concept validation
  • US positioning advice
  • Packaging evaluation/modification

Brand Startup

  • Market entry strategy
  • Product and proposition evaluation
  • Sales and profitability forecasting, P&L’s
  • Broker, distributor and retailer introductions

Brand Activation

  • Brand planning and management
  • Trade and consumer promotion
  • Events, sampling, and store demo management
  • Creative development
  • Media channel strategy and activation

Sales Management

  • Sales strategy and planning
  • Broker selection and management
  • Channel and category planning
  • Key account management (national coverage)

Business intelligence

  • Syndicated data acquisition analysis including IRI, Nielsen and SPINS
  • Competitive strategic planning
  • Brand, category and product research (focus groups, online surveys and intercepts)
  • Shopper marketing strategies and activation
  • Trade spend planning


Let Us Help

If you’re a startup, we can help you fine tune and validate your concept, develop your rollout strategy and help you achieve wider distribution.

If you’re a later-stage brand seeking to enter or expand your US retail presence, we offer business intelligence and path-to-market planning, including making the important introductions you’ll need to succeed.