What services do you provide growing brands?
We have a marketing team that can help you build and execute trade programs to give your brand visibility and generate trial in-store. We have experience with smaller brands and startups and are wise about spending efficiently and effectively. We also have a network of preferred consumer and creative agencies that can develop consumer marketing programs.
Are you a broker?
No. We have an accelerator sales team who can operate as a third-party sales force while building distribution for your products. Our sales team has relationships with the some of the best brokers in the country across all major classes of trade.
Do you provide introductions to retailers?
Yes, we have a national sales team with relationships with the best brokers in the country and can get you in front of key retail decision makers.
How can you help us gain better store distribution?
We have a national sales team covering all classes of retail trade. We can operate as a third-party sales force, building distribution for your products. Our sales team has relationships with the best brokers in the country and can help execute agreed sales plans.
Can you help us with creative work and packaging?
Yes, with our many years of experience we can help develop creative strategy and briefs and work with marketing agencies to develop ideas and creative for packaging design, positioning and advertising.
How can we ensure results?
Watch our client testimonial videos, ask to talk to our clients and listen to how Green Seed has helped them reach their goals. Our aim is to create business value for you by leveraging our decades of experience in building food and beverage brands.
How long is a typical engagement?
Initially, we can develop a short-term proposal to get to know each other but our intention is to develop long-term partnerships. For example, we have been working with Siggi‘s yogurt business for 10 years, with Quorn for more than 10 years, with Materne for 4 years, and with Premier Sharwoods for 7 years. Our services will probably change as the needs of your business change over time. The typical lifecycle of Green Seed services goes from starting as an advisor, then morphing to an investor advisor, to using the sales and marketing incubator resource if needed, and then often back to an advisor role.
What are your fees?
We develop tailor-made sales and marketing programs for our clients depending on their needs. Fees are based on the project team composition and the man-hours to get the job done. In some cases, we exchange fees for equity and often take performance bonuses. We like to feel vested in your success.
What is the average investment you make?
Between $50,000 and $2,000,000.
What are your investment criteria?
Our investment sweet spot is early-stage companies pre-revenue up to $10 million in sales. We focus solely on food, beverage and relevant non-food companies with high growth potential. We love consumer brands that are differentiated disruptors in trending categories. We like to invest early stage but can also help you raise larger capital from more formal sources like VC’s.
Do you provide capital and expertise for non-food and beverage companies?
Yes we do, particularly if the brand leverages retail channels and meets our criteria of high growth potential, is differentiated, and is a genuine disruptor in a trending category.
What is the process for submitting a business plan?
First, get in touch with us and share your company and brand PowerPoint deck. From there, we’ll use our many years of experience to help you write a realistic business plan, guide your business growth activities and raise capital.