Michael Cook – Sales Manager
Michael began his career in the natural and specialty CPG broker world at Natural Specialties, Inc., where he developed a strong foundation in retailer support, distributor coordination, and sales operations across independent accounts.
He later served as Northeast Regional Sales Manager at Focus Sales Associates, managing key retail accounts and distributor relationships for multiple natural and specialty brands. During that time, he led buyer presentations, coordinated promotions, and worked closely with clients to drive placement, visibility, and retail growth throughout the region.
Most recently, Michael spent over a decade at National Sales Associates as a Sales Solutions Specialist supporting broker leadership and field teams nationwide. In that role, he helped develop and optimize a proprietary sales platform and field audit system, conducted training for sales reps, and focused on improving efficiency and retail execution across the independent channel.
Bringing experience from both field sales management and sales operations, Michael supports Green Seed with practical insight, strong communication, and a service-first approach to retailer and client success.
Michael grew up in New Jersey, lived in the Pocono region of PA for many years, and now currently lives in Southwest Florida. Outside of work, he enjoys playing drums and spending time with his son, daughter, and grandchildren.