The Challenge

Start up in the US market.

The Strategy

Establish a US business and introduce a US-tailored frozen food range of meat-free products

The Execution

Since its US debut in 2002, Quorn has become the number one meat-free brand in the US natural category. The Green Seed team has been responsible for sales, marketing, customer service and entity management of the entire Quorn US operation. Green Seed’s sales management team has incubated the brand in the natural and premium grocery channels and the marketing team has cost-effectively developed and executed promotional programs that build awareness, generate product trial and engage interest in the brand.

The Result

From a startup to #1 in the meat-free brand in the US natural category.