Develop and execute an expansion strategy for the US market.
Introduce a new US packaging design, focus on a core product range and expand national points of distribution from natural into supermarkets. Support the brand through trade and consumer marketing programs.
Green Seed completed a tea market opportunity assessment using SPINS and IRI data, then made recommendations on the marketing mix. The Green Seed sales and marketing team have executed national brand development plans.
Double-digit increases in sales with step-change distribution gains.