Bottlegreen
The Challenge
Analyze the North American opportunity for the range of Bottlegreen products.
The Strategy
As the consumer demand for adult-positioned soft beverages increases in both Canada and the US, modify the route to market in order to allow closer contact and influence of the retail buyers.
The Execution
Market opportunity assessments were undertakenIn in Canada and the US using SPINS, Nielsen and IRI data sources. Recommendations were made regarding supply chain, pricing, promotions, and product range ranking. In Canada, new distributors were short-listed and help was given making the appointment, negotiating contracts and handling the transition. In the US, the Green Seed sales team represents the brand to natural, specialty and supermarket classes of trade.
The Result
Bottlegreen brand has expanded in sales and profits in North America.