GREEN SEED CAPITAL
We offer seed capital, targeting early-stage brands and helping them grow to substantial market capitalization and category leadership.
We provide capital, entrepreneur mentoring, board advisory services and hands-on retail sales management that give our entrepreneurs the freedom to grow their brands and achieve their goals.
Key investment criteria
We invest in food, beverage and relevant non-food companies that have high growth potential and are pre-revenue up to $10 million in sales.
We look for companies with strong growth potential:
- Minimum company revenues of $1m to $10 million
- Proof of concept at a high-quality retail chain
- Negative EBITDA up to $2 million
- Equity investment up to $2 million
- Flexibility – Minority or Majority equity position
- Evidence of proof of concept
- Opportunity for outsized returns
- Attractive gross margin potential
- Distinct competitive advantage in distribution channels
- History of or opportunity for strong cash flow
- Proven team with operational expertise
- Innovation-centered
We look for great brands in the making:
- Differentiated products
- Authentic story and brand
- Unique go-to-market strategy
- Products we’d share with friends and family
First and foremost we invest in people:
- People with integrity and passion
- Consumer-centered
- Committed to growth