Anny Lin, Chief of Staff
Anny Lin is a strategic commercial and operations leader with more than two decades of experience driving brand growth and culativating client partnerships across consumer-facing industries, including food and beverage CPG, hospitality, and technology.
At Green Seed Group, Anny plays a central role in supporting the launch and scale of food and beverage brands in the U.S. market across natural, conventional, and e-commerce channels. As Chief of Staff and Commercial Support Lead, she works closely with the leadership team to drive strategic priorities and cross-functional alignment, while leading forecast and P&L planning, commercial analytics, and business intelligence that give Green Seed’s brand partners the clarity to make confident decisions at every stage of growth. She brings deep expertise in new product launches, trade marketing activation, client relations, and commercial operations, with a focus on forecasting frameworks and internal systems that underpin high-quality delivery across client engagements. Her expertise in e-commerce also supports brands in building marketplace capability, strengthening their omnichannel presence, and unlocking new avenues for growth.
Outside of work, Anny has a deep passion for tennis and is dedicated to growing her game. She loves to travel, immerse herself in new cultures, and is always on the hunt for inventive fusion cuisine that brings a fresh, healthy twist to traditional ingredients.