Welcome to Green Seed

Where Brands Grow

We’ve helped generate over one billion dollars in revenue for our portfolio and advisory clients.

We provide a full suite of sales & marketing services to brands to suit their growth strategies and accelerate their businesses. From seed investment, to regional and channel-specific sales support to national high impact launches, Green Seed’s experienced team of professionals have capability across multiple trade channels and retail categories.

Come on, let’s grow!

“What I most liked about working with Green Seed is they’re very professional, they know the market well, and they understand it from the perspective of both an outsider and an insider…they look at it like someone who understands the needs of a manufacturer and can help them navigate the complex US landscape.”

Siggi Hilmarsson, Founder

“What I most liked about working with Green Seed is they’re very professional, they know the market well, and they understand it from the perspective of both an outsider and an insider…they look at it like someone who understands the needs of a manufacturer and can help them navigate the complex US landscape.” Siggi Hilmarsson, Founder

“Over a six-year period, Green Seed’s expertise helped us develop a winning commercial US strategy for Pukka, from using data to help us focus on the right herbal teas for the American consumer, down to partnering with the right retailers and helping build a strong US team for long term success. Whilst working hard and committed all the way along, they’re also a fun bunch of great people to do business with.”

Tim Westwell, Co-Founder

“Over a six-year period, Green Seed’s expertise helped us develop a winning commercial US strategy for Pukka, from using data to help us focus on the right herbal teas for the American consumer, down to partnering with the right retailers and helping build a strong US team for long term success. Whilst working hard and committed all the way along, they’re also a fun bunch of great people to do business with.” Tim Westwell, Co-Founder

“Green Seed was helpful in launching and growing the Violife brand in the US. From all the way in Greece, we recognized the tremendous opportunity of the US market but also the complexity and overhead in creating our own team there during our first steps. By working with Green Seed, we were able to get up and running quickly with the brand, build our route-to-market, and get national distribution through UNFI.”

Anthimos Misailidis, CEO

“Green Seed was helpful in launching and growing the Violife brand in the US. From all the way in Greece, we recognized the tremendous opportunity of the US market but also the complexity and overhead in creating our own team there during our first steps. By working with Green Seed, we were able to get up and running quickly with the brand, build our route-to-market, and get national distribution through UNFI.” Anthimos Misailidis, CEO

Let Us Help

If you’re a startup, we can help you fine tune and validate your concept, develop your rollout strategy and help you achieve wider distribution. If you’re a later-stage brand seeking to enter or expand your US retail presence, we offer business intelligence and path-to-market planning, including making the important introductions you’ll need to succeed.