Elizabeth Johnson, New Business
Elizabeth’s interest in international cultures brought her to George Washington University in Washington D.C., where she graduated in 2003. After college, Elizabeth was a media buyer at Zenith Media Services in NYC where she negotiated magazine advertising and marketing programs for the entire family of Nestlé brands.
Next, Elizabeth worked at Martha Stewart Living where she created integrated marketing programs and worked alongside the art department to write and design campaigns. Elizabeth’s next role was bringing lululemon athletica to the NYC metro region with a focus on merchandising and inventory management for new store openings. Elizabeth also worked at World Wrestling Entertainment where she supported the executive producers and coordinated sponsorship messaging into the programs.
Most recently, Elizabeth worked for Condé Nast Strategic Markets where she developed and managed all aspects of regional campaigns from market research to event marketing.