Daniel Perez , Eastern Region Sales
Dan began his career on the retail side of the industry, serving as a Buyer and Category Manager for Green Life Markets, and also Head of Purchasing at Soulberry Markets. This gave him a deep understanding of product selection, merchandising, and the operational realities of running successful retail and natural/specialty departments.
He later transitioned into sales, first as Sales Manager for Dare Vegan Cheese and eventually as Eastern Region Sales Manager for Flax4Life. Over that time, he built strong relationships across supermarket and natural specialty chains throughout the East, while also managing national accounts including Whole Foods.
Bringing experience from both the retail and manufacturer sides of the business, Dan now serves as Eastern Region Sales for Green Seed Group, supporting emerging and established brands across the Natural and Conventional channels.
Originally from Colombia, Dan now lives in New Jersey. Outside of work, he enjoys live music, staying active, and proudly being a cat dad.
daniel.perez@greenseedgroup.com