Walkers Shortbread


World-famous Walkers, the Scottish maker of luxury shortbread cookies, has been one of the longest-running clients of many Green Seed offices. Green Seed has assisted the Walkers US company to build a deep understanding of their performance in the US supermarket, drugstore and mass-market channels of distribution, through regular analysis of scanner data and monitoring of competitive brands. Green Seed provided quarterly reports and presented insights to their sales and marketing personnel to assist in their business planning and strategy.