Tyrrell’s, the quirky and wildly popular premium, English potato chip brand, wanted to take a bite out of the $9.5 billion US savory snacks category. Green Seed developed the market entry strategy, built the sales plan, and recommended the right product lineup and marketing support plan to ensure the brand’s US premiere would be a big success. Green Seed’s sales and marketing teams helped Tyrrell’s achieve rapid retail and café store distribution and gain premium shelf positions in this large, and highly competitive, food category.