The UK’s leading food company, Premier Foods, saw the effectiveness of the Green Seed team after they acquired and successfully ran Quorn in the US during 2005. Premier then asked Green Seed to outline growth plans for a number of their brands including Sharwoods, their ethnic sauces line, and Dundee Keiller, the famous preserve brand. Green Seed has incubated these and more of their brands in specialty and premium retail channels, extending distribution and cost-effectively marketing the brands to a wider US customer base.