Rebel Kitchen
The Challenge
Start up in the US market.
The Strategy
Introduce Rebel Kitchen branded coconut “mylk” beverages onto cold shelves in retail West to East.
The Execution
Since Rebel Kitchen’s US debut in 2015, the Green Seed team has been responsible for business strategy, sales and trade marketing. Green Seed’s sales management team has incubated the brand in natural retail channels and the marketing team has cost-effectively developed and executed promotional programs that build awareness, generate product trial and engage interest in the brand.
The Result
Expanding points of distribution from core natural stores to major US retailers.