Since 1888, Nairn’s has been known for their wholesome and delicious oats products. In their more recent history, Green Seed provided strategic counsel which helped Nairn’s build its US business. Green Seed also helped track brand performance via scanner data analysis and using consumer research to optimize packaging and communication. Green Seed also managed the sales process and broker networks in order to enable Nairn’s to have continued market growth and distribution penetration.