The Challenge

Take Eda-Zen snacks range of into deeper retail store distribution while managing trade support efficiency.

The Strategy

Develop new products, redesign the added-value snack range and build retail distribution in natural supermarkets and club stores.

The Execution

Green Seed invested in the follow-on financing round. Green Seed provided strategic advice and mentoring on sales strategy, trade marketing planning and broker management.

The Result

Business growth and profitability within a year. Green Seed sales management team executed a national multi-channel distribution plan. Green Seed trade marketing plans are supporting the brand in-store.