William Jackson Group

The Challenge

Introduce their UK range of Aunt Bessie branded frozen potatoes to the US.

The Strategy

Develop US suitable brand and packaging design to reinforce unique premium positioning. Introduce to select supermarket accounts in the Northeast to test the market.

The Execution

The William Jackson Group developed a strong working partnership with Green Seed when considering their business development options for North America. Green Seed made strategic recommendations regarding their business setup and marketing approach to the frozen category. Green Seed undertook opportunity assessment research then made recommendations on the route to market and gave specific sales and marketing advice through the entry planning process which enabled a clear path to execution. Green Seed made introductions to US supply chain partners and facilitated the sales and customer process.

The Result

William Jackson continues to build their international presence.