Pukka

The Challenge

Develop and execute an expansion strategy for the US market.

The Strategy

Introduce a new US packaging design, focus on a core product range and expand national points of distribution from natural into supermarkets. Support the brand through trade and consumer marketing programs.

The Execution

Green Seed completed a tea market opportunity assessment using SPINS and IRI data, then made recommendations on the marketing mix. The Green Seed sales and marketing team have executed national brand development plans.

The Result

Double-digit increases in sales with step-change distribution gains.