Israeli Export International Cooperation Institute

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The food and drink promotions arm of Israel retained Green Seed North America, to help them develop a comprehensive strategy to map the US food and beverage market, track US consumer and trade perceptions of Israeli food, assist in the arrangement of senior level meetings with key US trade contacts and provide information and advice to small and medium-sized companies in the Israeli market. The objective of Green Seed’s work is to help IEICI develop strategies to build export sales for its food and beverage industry.